THE ABC of great Wholesale Cookies and Tarts

ABC radio AM national current affairs program today broadcast from Heather Brae’s bakehouse and interviewed Bass Wakim on the growing successful of their cookies and tarts.  ABC News 24 also had journalist Tony Eastly do a live cross from the bakehouse showing Heather Brae as an example of a successful  food manufacturer surviving and growing in a very tough manufacturing industry.  While several bakeries have fallen in recent times, Heather Brae has had twenty percent growth because of their focussed product range, progressive product development and investment in high quality plant and equipment.

To listen to the radio interview visit http://www.abc.net.au/am/content/2013/s3783787.htm  The great compliment the ABC has paid to Heather Brae as a well run family bakehouse gives confidence to their customers to work with such a stable and quality business. 

Interviews like this just confirms that Heather Brae are a serious player in the market and are going to ensure you have consistent quality and supply of their delicious wholesale cafe cookies.

This product is well worth trying - $10.50 coupon deal for first time buyers and amazing quantity discounts on offer!!!

Have a great day.

Jane

'Richard Ray the former National Sales and Marketing Manager for Byron Bay Cookie Company' is working with Heather Brae to fill the empty Cafe Cookie Jars ...... 

Heather Brae a Master Baker since 1941 and a family bakery have introduced a new range of decadent cookies laced with real chocolate and chunks of nuts under the Heather Brae Café.  Brand. These treats are specially baked for cafes and gourmet outlets and come with attractive new retro style packaging.

Heather Brae has been baking biscuits, cookies and tarts for cafes, corner stores and supermarkets since their early days and even supplied ANZAC biscuits to the Australian servicemen buts its best know for Neenish tarts, jam tarts, yoyos and choc Viennese fingers.

Managing Director, Bass Wakim said” We are treating our traditional customers of cafés, coffee carts and gourmet food stores with this premium quality relaunched range. We offer friendly and efficient customer service to make all transactions silky smooth. Our company has always focused on innovation and proof of the pudding of our sustainability is we are still growing after 74 years whilst many other bakeries unfortunately have fallen away in recent times. We have invested in what I believe is the best team in the country from sales/marketing, product development to production and admin staff. I am still a hands on managing director.”

Each cookie is laced with inclusions such as large chunks of real chocolate, fresh nuts or chewy moist fruits; some blended with a hint of aromatic spices to create a divine explosion of flavour with every mouth-watering bite. There is a choice of loose or individually wrapped cookie with a high impact shelf display box.

Heather Brae Café.  Range is available in the most popular cookie flavours including gluten free. Launching of new flavours will be managed throughout the year to suit current trends as well as bringing back old favourites. We have no shortage of family recipes.

Wholesale Cookie Orders are available from www.goodfoodwarehouse.com.au.  Good Food Warehouse offer national distribution of our range, all cartons are shipped fresh and direct from our Heather Brae bakehouse.

Richard Ray the former National Sales and Marketing Manager for Byron Bay Cookie Company who was responsible for much of the success of their gluten free cookies say.

 " Heather Brae has finally outdone the famous gluten free, Byron Bay Cookies. The Cookie Company pioneered high quality gluten free cookies. This was done over a period of trial and error with a massive effort put into finding the right flours and other ingredients and a special mixing process. Now the same ingredients are widely available and Heather Brae has better baking techniques so has developed an even better gluten free cookie"  

Customer feedback so far ..... worth telling you about!!

 Heather Brae Cafe range has solved our gluten free cookie problem..Dale, Noosa.

 Well done Heather Brae your gluten free cookies are delicious and such a great price...Anne, Sydney.

 I think Heather Brae are a quality baker, so stocking their new gluten free range makes complete sense...Kym, Brisbane.

 Thank you for the samples, how can I not order these delicious cookies, well done Heather Brae.

Why Register at Good Food Warehouse?

We've just got off the phone from a customer who has never taken the plunge to register. FINALLY... she decided to register, discovered our delivered supplier prices are cheaper than what she's been purchasing over the past 12 months, she is kicking herself!!!

Do your bottom line a favour register and have a look around, nearly all suppliers have quantity discounts...

Don't miss out on the Heather Brae Cafe range deal - $10.50 off first carton purchase - limited time only!!

Have a great afternoon, don't forget to chat live if you need help on-line.

Jane

Good Food Warehouse and Heather Brae have teamed up to offer you what we think are going to the best Gluten Free cookies in the market.  You won't be disappointed by the quality of inclusions and texture of the new Heather Brae Cafe range.  

To help you on your way Heather Brae are offering a great deal, buy bulk or wrapped cookies and get $10.50 off your first purchase.

So, wondering what the Gluten Free price is?  between $1.30 - $1.50 (remember this is delivered to your shop, prices vary depending on your location, prices are guide only)

Login or Register @ Good Food Warehouse Today!!  Limited time only offer ... so get in quick....

Coupon Terms

• Coupon Code - MCHBS01 (use this at the checkout and receive $10.50 of your first order)
• Offer for limited time only
• Coupon is valid for first purchase only

Latest News from other Suppliers;

• Torani Syrups - most syrup flavours are now listed, over 45 varieties with more to come
• BChill - have a $35.00 of first time purchase - coupon code MCBCHILL02
• Villanova Coffee - have just listed their 100g tea range - Earl Grey, English Breakfast & Irish Breakfast

Please call or chat live if you have any questions.

Have a great day.

Jane

Just a quick heads up on a new and exciting Cafe range from Heather Brae.  New recipe, new flavours, jam packed with yummy inclusions and best of all amazing Gluten Free cookies.  This range will be available bulk and wrapped, each wrapped flavour comes in an easy to serve counter display box.

Another happy Original Hot Chocolate customer!

Hi Jane, 

Just letting you know we sold 75 of the original hot chocs today and would have sold more if we didnt run out of the milk hot chocs by lunchtime! We have a mobile coffee van, did a netball carnival and in the freezing cold they were an absolute hit!  Thanks so much for chasing up our order in time and please pass on our thanks to the supplier.  We will order more soon :)

Cheers,  Julia - (19/05/2013)

Please don't hesitate to contact us if you have any questions on the new Heather Brae range.

Have a great afternoon.

Jane

Happy New Year, wishing you all the best for 2013.

We've kicked off the year with a new website, please feel free to send feedback, we like to continually review our offering to ensure we're sourcing you the best possible products...

Later in the week we'll have 3 quick videos for you to watch - How to Order, How to Wishlist, How to Re-Order - to help save you time!

You'll find Live Chat via the new GET HELP tab, this is attached to our new knowledge base, all customer questions are published daily, anything product related, supplier related, recipes, packaging, pricing, delivery etc...you'll start to find everything you need in one spot.

First quarter this year is to get our new Suppliers up and running for you, we have some great new products on offer.  We'll also be reviewing our current supplier list to ensure they are providing you with all the product information you require to get the most from their products.

Lookout for the 'Recent' tab on the top left of your screen, when you're logged in and viewing through lots of cartons, this tab will remember where you've been so you can click back to any cartons of interest.  Nice little feature!

We've added an Activity Calendar to our blog, we're encouraging suppliers to publish any exciting activities e.g local markets, trade shows, product launches etc.. something you maybe able to visit!!

We are going to encourage more Supplier Sample packs this year so you can touch and taste the products you're interested in, it's without doubt the cheapest way to try new products.

Have a look through the product listing to ensure you're not missing out on anything - Baking Pre-Mixes, Beverages, Bisuits/Cookies&Biscotti, Breads&Muffins, Brittle/Fudge&Nougat, Chocolate, Honey&Sweeteners, Relish, Rocky Road&Slices, Supplier Samples and Tarts.

As always, just let us know if you're looking for anything in particular or would like to order from current suppliers via our site to help you consolidate your ordering process.

We're excited about this year and wish you the very best for 2013.

Jane

We've had many of you enquire about samples ..... so, we've got a few of our suppliers together, created a mixed carton for you to purchase at a small fee of $15 - just to cover some of the freight cost.

We hope you take advantage of this great offer, as we'd love to offer many more......

Chasing up Suppliers, going to trade shows for samples can be an expensive exercise...we think this is a fantastic way to touch & taste products before you buy bulk, all delivered to your door!!!

Who are our Suppliers in this offer?

• Mama Kaz Banana Breads - 160g wrapped bread (dairy free)
• The Original Hot Chocolate - 50g Milk Chocolate on a spoon (gluten free)
• Pantry and Larder - 80g wrapped cookies (preservative free)
• Peninsula Fudge - 50g wrapped fudge (gluten free)
• bChill - 300ml can (100% natural relaxation drink)
• Wildbite - 60g wrapped Gluten Free cookies (new gluten free range on trial)
• Bondi Chai - single serve vanilla & cinnamon chai powder (gluten free)
• Natvia - single serve 100% natural sugar alternative (stevia plant)
• Bee2 - single serve honey straw (all natural)

   Look out for this image on our homepage.....

Don't Forget - You can now create your regular shopping list on-line, look out for the My Cartons tab, top left of screen - you can add all your cartons here so when you re-order you can just select from your list.  At the carton, add to My Cartons instead of the cart and you'll start your list.

We hope you take advantage of this offer and as always please just drop me an email if you need anything.

Have a great week..

Oh..before I go, we have an amazing Tea Supplier coming on this week called Vintage Tea, full range on-line over the next few days - here is a quick peek.

Thanks

Jane

It's time to introduce Springhill Farm, they offer a great variety of products, including a Gluten Free range.

• Gluten Free Cafe Cookies - Lemon, Lime & White Chocolate, Vanilla Chocolate Chunk and more ...
• Bites & Finger Slices - Gluten Free Summer Fruits, Lemon & Yogurt, Wildberry & Nougat and more ...these come bulk & wrapped
• Bulk Hedgehogs - Chocolate & White Chocolate
• Gluten Free Rocky Road - wrapped with display box, 25g is a great grab & go product ..

Springhill Farm produces a quality product, all hand made, all with delicious inclusions, I personally think the Bites and Fingers are unique and offer a great grab & go up-sell opportunity.

HOW GOOD DO THESE LOOK ...

Michael & Rochelle made a visit to the Lunch trade show on Monday, caught up with a lot of our lovely suppliers.

Pantry and Larder in true style had an amazing stand, and we are really pleased to offer you their new jars.

Approximately 24 cookies/slices to a jar, they are very large glass jars, available with stickers or swing tags, I personally think the swing tags are better for product visibility.

 Flat rate of $25 a jar delivered Australia Wide, 4 jars per carton.

Our latest most frequently asked question - When is the best time to order?

By placing your orders either Friday, Saturday & Sunday, in most cases, you'll have a Monday or Tuesday despatch from the Suppliers, with an end of week delivery.  Some suppliers have specific despatch days, make sure you go to their homepage to see this - go to 'select a Supplier' and search.

Sample Offering from Pantry and Larder - so you can try before you buy bulk, we have listed a sample carton, well worth a look!!

Have a great weekend...:)

Jane

As promised to our interested Slushie customers;

1. Your slushi mix prices look good, is it a quality product?

Uptown slushie mixes are without doubt a quality product, school approved and produced in Australia under a HACCP certified manufacturer.  Uptown work very hard at keeping their product costs reasonable as they don't relate the cost of the product to a machine, like other slushie suppliers (e.g. giving the machine for free & charging a fortune for syrups), this means anyone can purchase their flavours and benefit from high margin sales.  If you already own a slushie machine and are paying more, you'd be crazy not to give these flavours a go.

HOT NEWS on Heatherbrae Shortbreads - quantity discounts now available on multi-carton buys..